My last two blog posts for my company have been inspired by my recent travels to family weddings. This past weekend, I was in Portland, Oregon and learned some pretty cool stuff in my short time there including the following: (the original blog post can be found here: http://bit.ly/2NzJY
If you thought fish didn’t have the ability to be social creatures, think again. Imagine:
1) You decide you’re hungry for fish.
2) You go to a west coast grocery store.
3) You find a delicious piece of salmon.
4) You either:
- scan your fish at the Pacific Fish Trax kiosk that is located near the fish case, or…
- visit PacificFishTrax.org and enter the bar code…
…to learn where and when that exact piece of fish was caught, and by whom.
The mission of Pacific Fish Trax is to “track information about West Coast fish and the community of people working together to sustain the fish and the local fisheries.” The “Find Your Fish” tool is the first of the consumer components on their site aimed at educating consumers on fishery and seafood management practices.
With the increased consumer desire to eat locally-produced products, this is a smart way to make people feel closer to their food. If I had one criticism, it would be that I want the option to click on the fisherman who caught my salmon so I could learn more about his fishing experience, why he joined this sustainability project and facts about that particular fishing excursion. Maybe this is because I’m a fan of Deadliest Catch on the Discovery Channel but I think it could bring a little more life to the already impressive offering.
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